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Growth Stages
Growth Stages

Issy Nancarrow

Your Strategic Marketing Partner for Growth
I don't just advise on strategy, I build the digital marketing and sales engines that deliver it. I partner with Founders to turn "ambitious targets" into predictable revenue streams. From Seed to Series B, I work with you to bridge the gap between your vision and your bank balance.​

Commercial Growth for Scale Ups
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My Background:
Strategic Leadership with Hands-On Execution

I define and execute growth strategies for technology scale-ups. With over a decade of leadership experience, I don’t just advise on growth, I build the commercial infrastructure required to deliver it.

 

Having worked across the UK, EU, Americas, and India, I specialise in taking companies from founder-led sales to scalable, predictable revenue engines.

 

My experience spans the full growth lifecycle, bridging the gap between high-level strategy and technical execution:

  • Strategy Meets Application: I combine commercial leadership with hands-on technical resourcefulness. Unlike pure strategists, I execute the work required to get your engine running—whether that is web development, running advertising campaigns, or managing social media and content channels.
  • From Chaos to Structure: I have transitioned organisations from “sole marketer” operations to leading high-performance teams of up to 5 specialists.

  • Expansion: I have successfully led market entry strategies that expanded client footprints across continents.

 

My Specialisms and Approach

My Specialisms & Ideal Partners

I work primarily with high-potential scale-ups (5–50 staff) in the £0.5M to £4M turnover range. These are organisations at a critical tipping point—they have product-market fit but need to upgrade their commercial infrastructure to scale.

 

My sector expertise is deep rather than broad. I focus on:

  • SaaS & Technology: Subscription models, user platforms, AI and ML tools.

  • Green Tech & EV: Innovation-led companies where market education is key.

  • Marketplaces: Complex dual-audience ecosystems.

 

While my core focus is scale-ups, I also consult for national and multinational corporations in FinTech, Health Services and HR to launch specific new initiatives.

Continuous Innovation & Market Analysis

My approach is grounded in data. Educated to MSc level in market analysis and commercial business leadership, I don’t guess, I analyse market validity, compare routes to market, and forecast returns based on evidence.

 

However, the B2B landscape moves fast. I actively integrate new technologies into my clients’ workflows, with a specific focus on AI development and its application in the B2B sector. I look for the crossovers between AI efficiency and sustainable/green initiatives, ensuring your growth strategy is future-proofed, not just current.

Commercial Leadership Experience

I bring the weight of real-world leadership to your team. As the former Managing Director of Nancarrow Partnerships and a Head of Commercial for international growth, I understand the operational realities of running a business.

 

I don’t just act as an external consultant; I integrate with your leadership team. Whether mentoring your existing junior marketers or acting as an interim Head of Growth, I support a culture of autonomy and performance. I bridge the gap between “Founder Vision” and “Team Execution.”

Flexible Focus & Autonomy

I operate on a flexible, remote basis. We maintain momentum through structured, scheduled updates and video calls, ensuring communication is efficient, constructive, and respects both our schedules.

 

Outside of work I am a fanatical climber, trail runner and outdoors enthusiast. This drive for exploration and resilience in difficult terrain mirrors my professional approach, I am comfortable navigating uncertainty and finding the clearest path.

Commercial Growth for Scale Ups