Issy Nancarrow
Commercial Growth Specialist
I help companies develop digital communications and online sales channels.
Commercial Growth Specialist
I help companies develop digital communications and online sales channels.
I define and lead international growth strategies. I have a strong strategic mindset and have helped many companies to grow internationally across the UK; EU; Americas; and India. Including developing KPIs, processes, and building skilled teams.
I have worked with start-ups as the sole marketer. I have developed teams from scratch as well as taken over established teams. Over the past 10+ years I have led teams ranging from 1 to 15 marketers to achieve substantial market growth, launch new products, and build brand recognition.
I combine strategic insight with hands-on, resourceful application of marketing. I bring a wealth of hands-on experience including web design, advertising, social media management and more.
The Type of Companies I Specialise In
For 15+ years, I have worked primarily with scale-up organisations (5-150 staff) of 0.5 – 4M turnover. Organisations that need to upgrade their commercial efforts, sales processes and marketing resources.
These companies have ranged from Software to Green Tech, ML and AI Tools, User Platforms, Marketplaces and consumer goods.
I have also worked with larger national and multinational corporations to launch products and new initiatives in Fintech and SaaS sectors.
Education and Learning
I am educated to MSc level in market analysis and commercial business leadership.
I can analyse the market validity of a product, compare routes to market, and forecast potential returns.
Due to the size of the companies I work with, I often have a hands-on approach. I am continually learning new techniques to apply to marketing and sales approaches in my work.
I have a keen curiosity in new technologies, the development of AI and the implications it has in the B2B sector. Particularly in cross overs between new AI tech and green, social, environmental and sustainable initiatives.
Previous Leadership Experience
I am the previous Managing Director of Nancarrow Partnerships, a marketing firm working with companies across the UK and abroad on multifaceted marketing projects.
Prior to that I have played a Head of Commercial role responsible for growth in the UK and abroad.
As a contractor I work with leadership and often their teams to support a positive environment for company growth.
Work Life Balance
I work remotely where I can focus on my clients needs from my office. I carry out regular video calls with clients to maintain personal and constructive relationships.
I am a fanatical climber, paraglider, and outdoors enthusiast. I enjoy the exploration of mountain ranges across the globe and embedding myself into different cultures.
Commercial Growth Specialist