I define and lead international growth strategies. I have a strong strategic mindset and have helped many companies to grow internationally across the UK; EU; Americas; and India. Including developing KPIs, processes, and building skilled teams.
I have worked with start-ups as the sole marketer. I have developed teams from scratch as well as taken over established teams. Over the past 10+ years I have led teams ranging from 1 to 15 marketers to achieve substantial market growth, launch new products, and build brand recognition.
I combine strategic insight with hands-on, resourceful application of marketing. I bring a wealth of hands-on experience including web design, advertising, social media management and more.
Though my career of 15+ years, I have worked primarily with scale-up organisations (10-150 staff) with substantial growth goals.
I have also worked with larger national and multinational corporations to launch products and new initiatives.
I am the previous Managing Director of Nancarrow Partnerships, a marketing firm working with companies across the UK and abroad on multifaceted marketing projects.
I am educated to MSc level in market analysis, combined with 11+ years of business leadership. I can analyse the market validity of a product, compare routes to market, and forecast potential returns.
I have always taken a hands-on approach.
I am a fanatical climber, paraglider, and outdoors person. I enjoy the exploration of mountain ranges across the globe and embedding myself into different cultures.