issy, Author at Nancarrow Marketing

How Large Language Models (LLMs) Can Transform Sales Strategy and Implementation for Scale-Ups

LLMs are transforming how scale-ups manage sales tasks, providing advanced tools for personalisation, automation, and insights.

The Evolving Role of a Founder: From ScaleUp to Success

The happiest founders I’ve worked with, are the ones that have found great people to take over the aspects of the business that were previously stressful for them.

How to Audit Your Sales and Marketing Strategy in 7 Steps

This systematic review helps uncover inefficiencies and identify areas for growth.

Templates for Conducting Market and Competitor Analysis

Two templates that serve distinct but complementary purposes in understanding market dynamics and positioning within a competitive landscape tailored for SMEs.

How LLMs Can Revolutionise the Tech Industry’s Marketing and Positioning Strategies

LLMs are becoming indispensable tools for transforming how EV companies approach marketing and market positioning.

How LLMs Will Transform Green Tech Offerings: A Customer Perspective

LLM-driven innovations will redefine customer experiences in the green tech marketplace.

Template to Define KPIs for Competitor Benchmarking

This template is designed to assist scale ups to set KPIs when creating comprehensive competitor benchmarking reports.

Pinpointing Growth Opportunities: A Guide to Creating and Using a Gap Analysis Worksheet

How to carry out a gap analysis to uncover actionable insights that drive growth, template included.

Setting KPIs and Aligning Them with Revenue Goals: A Framework for Scale-Up Leaders

A guide to creating KPIs that align with revenue goals and drive meaningful outcomes.

Don’t Plateau at 1M

Take aways from scale ups that stopped scaling up. A commercial perspective on why previously successful companies stop at 1M. And how companies have managed to grow past a time of stagnation.

Client Quotes

Working with Issy has been extremely valuable to our business. Her in-depth knowledge of sales and marketing, and a calm and collected approach to problem solving, has helped us to highlight and prioritise growth opportunities in several sales channels, enabling us to develop a clearer sales strategy with measurable results. It is pleasure having her as part of our sales team.

We brought Issy on board to support our go-to-market strategy, drawing on her deep experience in (software subscription) tech. She guided us through every phase - from client research to content creation, graphic design, message testing, and ultimately our website relaunch and marketing automation. Her great project management kept everything running smoothly, while her friendly, collaborative style made what could have been a tough change process actually enjoyable and productive.

Author: issy