For a busy founder or CEO, this isn’t just frustrating; it’s a growth killer. This approach, which I call “Random Acts of Marketing,” burns capital and creates a cycle of uncertainty.
The solution isn’t to simply do more marketing. It’s to adopt a systematic approach, moving your business through three distinct stages to build a predictable engine for growth.
This is the strategic bedrock. Before you spend a single pound on a campaign, you need to answer the big questions: Who is our ideal customer? What is our unique position in the market? What message will truly resonate? Trying to build a marketing function without this foundation is like trying to drill for oil without a map—expensive and unlikely to succeed. This stage is all about audience research, competitor analysis, and nailing your value proposition. The outcome is absolute clarity, allowing you to stop guessing and start building on solid ground.
For advice on how to effectively build this foundation, see the guidance shared on my Growth Stages page.
With a clear map in hand, you can now build the machine. This stage is about systematically constructing the sales and marketing processes that turn your strategy into a reliable pipeline. It involves optimising your website to convert visitors, creating valuable content that attracts your ideal customers, and implementing lead-generation systems that work while you sleep. This is where we move from theory to practice, creating a cohesive engine where every part—from SEO to your sales funnel—works together to deliver a predictable flow of qualified leads.
Once your engine is running smoothly, it’s time to hit the accelerator. This stage is all about data-driven optimisation and smart scaling. We analyse what’s working, cut what isn’t, and double down on the most profitable channels. The focus shifts to improving the capital efficiency of your marketing, lowering your Customer Acquisition Cost (CAC), and maximising Return on Investment (ROI). This ensures that as you grow, every pound you invest in marketing works harder and harder for your bottom line.
Moving from chaos to clarity doesn’t happen by accident. It requires a deliberate journey through these stages.
If you’re ready to stop firefighting and start building a true growth engine for your business, let’s talk.
Clarifying and implementing your growth strategy is a journey that we can take together. If you are a founder looking to refine your company’s positioning and accelerate growth, I can help. Let’s connect and discuss your goals.
I build the marketing engines that scale tech companies
I build marketing engines that scale tech companies
