Marketing Support

Isobel Nancarrow

Versatile marketing support

As an SME or scale up, it is normal to need a wide variety of marketing communications. Marketing efforts should be fit for purpose and act as a functional part of your sales pipeline.

For those that need a person with experience in dealing with a variety of marketing communications, I can assist by working at an hourly rate on a range of marketing needs.
This typically accompanies strategic support for growth, with complementary hands-on marketing delivery. Take a look at the case studies from the homepage.

Website Design

Online Communications

Content Creation
(Person or AI Generated)

Branded Documentation

Analytics and Data

Data Visualisation

Research and Positioning

SEO

Website

Design | Content Creation | Editing

I design and create content for your website. Including design, written content, visualisations and sales funnels.

I can design a site to provide information, engage customers and gain sales.

Using analytics I provide insights into how your customers (or viewers) are engaging with your site and provide advice on how design can be adapted to increase engagement accordingly.

In support of this I can provide base-level optimisation to help your site to be found by the right people.

Marketing Communications

Planning | Design | Content Creation

I provide marketing communications that are suited to your needs, and your audience. I create direct communications, templates, data visualisation or documentation.

Below are just a few examples of digital brochures for customers, powerpoint presentations for investors, and articles.

Sales Conversion Funnels

Design | Creation | Optimisation

Beautiful marketing alone is often not enough to gain the sales you need. Based on your type of business and your customer profiles I help to improve your sales pipelines with a combination of analytics and 15+ years of experience in refining ROI from digital sales pipelines.

Resources

Documentation | Templates | Branding

I have many years of experience in creating and managing sales and marketing documentation. This ranges from digital brochures, to branded legislative documentation, investor relations materials and customer communications.

Customer Feedback

Isobel took the time to listen to really understand about us as a business and what we were looking to achieve. So impressed with Isobel and her professional and creative approach she is now working with us as a Marketing Specialist on a longer term project.

We needed to meet a tight deadline, Issy stepped up to the challenge and delivered on time. We found Issy easy to work with, receptive to our ideas and requests for changes. The report is a key part of the project, enabling us to show the need exists for our concept, and that we are well positioned to compete in a growing market.

Articles

Marketing Messages That Help Scale-ups

What does and doesn’t work when trying to grow your company? Consistency, repetition and meaningful …

How To Structure Marketing in your Scale-Up

Insights from working within multiple scale-ups, what works, what doesn’t, what’s important, and what you don’t need.

Client Quotes

Working with Issy has been extremely valuable to our business. Her in-depth knowledge of sales and marketing, and a calm and collected approach to problem solving, has helped us to highlight and prioritise growth opportunities in several sales channels, enabling us to develop a clearer sales strategy with measurable results. It is pleasure having her as part of our sales team.

We brought Issy on board to support our go-to-market strategy, drawing on her deep experience in (software subscription) tech. She guided us through every phase - from client research to content creation, graphic design, message testing, and ultimately our website relaunch and marketing automation. Her great project management kept everything running smoothly, while her friendly, collaborative style made what could have been a tough change process actually enjoyable and productive.