Template to Define KPIs for Competitor Benchmarking

Whether you are refining your current performance metrics or seeking to gain a competitive edge, this tool provides a structured approach to tracking and comparing your performance against industry leaders.

When to Use This Template
This template should be used when your organisation is:

Establishing or reviewing KPIs to align with business goals.
Looking to benchmark performance against key competitors to identify areas for improvement or growth.
Conducting regular performance reviews or strategic planning sessions.

Why Use This Template
Using this template enables your organisation to:

Create clear, measurable KPIs that align with strategic objectives.
Gain insights into competitor strategies and performance.
Identify strengths, weaknesses, opportunities, and threats (SWOT) relative to competitors.
Ensure that you are tracking the most relevant metrics for your business sector.

How to Use This Template
Define KPIs: Start by outlining the most important performance indicators for your business. Use the template’s structured sections to define objectives, establish measurement criteria, and set target goals.

Competitor Benchmarking: Gather data on key competitors and evaluate their performance against your own. Use the provided sections to record competitor metrics, compare them with your own KPIs, and identify trends.

Analysis: Review both your KPIs and competitor benchmarks to draw actionable insights. Use these insights to inform decision-making, adjust strategies, and track progress over time.

By following this template, you ensure that you are setting meaningful KPIs and regularly evaluating your market position in relation to competitors, enabling informed and strategic decision-making.