How to Audit Your Sales and Marketing Strategy in 7 Steps

This systematic review helps uncover inefficiencies and identify areas for growth.

Templates for Conducting Market and Competitor Analysis

Two templates that serve distinct but complementary purposes in understanding market dynamics and positioning within a competitive landscape tailored for SMEs.

How LLMs Can Revolutionise the Tech Industry’s Marketing and Positioning Strategies

LLMs are becoming indispensable tools for transforming how EV companies approach marketing and market positioning.

How LLMs Will Transform Green Tech Offerings: A Customer Perspective

LLM-driven innovations will redefine customer experiences in the green tech marketplace.

Template to Define KPIs for Competitor Benchmarking

This template is designed to assist scale ups to set KPIs when creating comprehensive competitor benchmarking reports.

Pinpointing Growth Opportunities: A Guide to Creating and Using a Gap Analysis Worksheet

How to carry out a gap analysis to uncover actionable insights that drive growth, template included.

Setting KPIs and Aligning Them with Revenue Goals: A Framework for Scale-Up Leaders

A guide to creating KPIs that align with revenue goals and drive meaningful outcomes.