How LLMs Will Transform Green Tech Offerings: A Customer Perspective

LLM-driven innovations will redefine customer experiences in the green tech marketplace.

Template to Define KPIs for Competitor Benchmarking

This template is designed to assist scale ups to set KPIs when creating comprehensive competitor benchmarking reports.

Pinpointing Growth Opportunities: A Guide to Creating and Using a Gap Analysis Worksheet

How to carry out a gap analysis to uncover actionable insights that drive growth, template included.

Don’t Plateau at 1M

Take aways from scale ups that stopped scaling up. A commercial perspective on why previously successful companies stop at 1M. And how companies have managed to grow past a time of stagnation.

AI and the Future of the B2B Software Market

The range of applications for AI is already changing the way we segment our markets, our positioning and our message.

Marketing Messages That Help Scale-ups

What does and doesn’t work when trying to grow your company? Consistency, repetition and meaningful …

How To Structure Marketing in your Scale-Up

Insights from working within multiple scale-ups, what works, what doesn’t, what’s important, and what you don’t need.